| Autor: |
Patricia Kefilwe Mogomotsi, Goemeone E.J. Mogomotsi, Lesego S. Stone, Moren T. Stone |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
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| Zdroj: |
African Journal of Hospitality, Tourism and Leisure, Vol 12, Iss 1, Pp 257-272 (2023) |
| Druh dokumentu: |
article |
| ISSN: |
2223-814X |
| DOI: |
10.46222/ajhtl.19770720.366 |
| Popis: |
The COVID-19 pandemic halted tourism leading to job losses, loss of livelihoods and revenue losses at national and international levels. The pandemic has reinforced the need to develop strong domestic tourism bases. The overall aim of this study is to estimate domestic tourists’ willingness to pay for domestic tourism packages during and post the COVID-19 pandemic. To achieve the overall aim, this study seeks to estimate the residents’ willingness to pay (WTP) for a standard two-day domestic nature-based tourism package and analyse factors influencing residents’ WTP for domestic nature-based tourism. The study relied on primary data sourced from an online questionnaire administered randomly to residents aged 18 years and older. The contingent valuation method (CVM) was used to analyse the average level of the residents’ WTP for domestic tourism. On average, the respondents were willing to pay for a standard two-day domestic nature-based tourism experience package valued at BWP3 340.66 per person sharing. Some camps charge as high as BWP72 097.62 for a similar package. There is a need to develop plans that promote pricing and product offerings that accommodate domestic tourists without having an impact on the sustainability of natural resources and the integrity of the natural environment. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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