Is it worth being socially responsible?
| Autor: | Tünde Csapóné Riskó, Ádám Péntek, Troy Wiwczaroski |
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| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: | |
| Zdroj: | Apstract: Applied Studies in Agribusiness and Commerce, Vol 10, Iss 1 (2016) |
| Druh dokumentu: | article |
| ISSN: | 1789-221X 1789-7874 |
| DOI: | 10.19041/APSTRACT/2016/1/10 |
| Popis: | Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour. JEL classification:M104 |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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