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Abstract Distributed intelligence systems (DIS) containing natural and artificial intelligence agents (NIA and AIA) for decision making (DM) belong to promising interdisciplinary studies aimed at digitalization of routine processes in industry, economy, management, and everyday life. In this work, we suggest a novel quantum-inspired approach to investigate the crucial features of DIS consisting of NIAs (users) and AIAs (digital assistants, or avatars). We suppose that N users and their avatars are located in N nodes of a complex avatar - avatar network. The avatars can receive information from and transmit it to each other within this network, while the users obtain information from the outside. The users are associated with their digital assistants and cannot communicate with each other directly. Depending on the meaningfulness/uselessness of the information presented by avatars, users show their attitude making emotional binary “like”/“dislike” responses. To characterize NIA cognitive abilities in a simple DM process, we propose a mapping procedure for the Russell’s valence-arousal circumplex model onto an effective quantum-like two-level system. The DIS aims to maximize the average satisfaction of users via AIAs long-term adaptation to their users. In this regard, we examine the opinion formation and social impact as a result of the collective emotional state evolution occurring in the DIS. We show that generalized cooperativity parameters $$G_i$$ G i , $$i=1,\dots,N$$ i = 1 , ⋯ , N introduced in this work play a significant role in DIS features reflecting the users activity in possible cooperation and responses to their avatar suggestions. These parameters reveal how frequently AIAs and NIAs communicate with each other accounting the cognitive abilities of NIAs and information losses within the network. We demonstrate that conditions for opinion formation and social impact in the DIS are relevant to the second-order non-equilibrium phase transition. The transition establishes a non-vanishing average information field inherent to information diffusion and long-term avatar adaptation to their users. It occurs above the phase transition threshold, i.e. at $$G_i>1$$ G i > 1 , which implies small (residual) social polarization of the NIAs community. Below the threshold, at weak AIA–NIA coupling ( $$G_i\le 1$$ G i ≤ 1 ), many uncertainties in the DIS inhibit opinion formation and social impact for the DM agents due to the information diffusion suppression; the AIAs self-organization within the avatar–avatar network is elucidated in this limit. To increase the users’ impact, we suggest an adaptive approach by establishing a network-dependent coupling rate with their digital assistants. In this case, the mechanism of AIA control helps resolve the DM process in the presence of some uncertainties resulting from the variety of users’ preferences. Our findings open new perspectives in different areas where AIAs become effective teammates for humans to solve common routine problems in network organizations. |
