ATACAREJOS: PRODUCT HANDLING AND CLOSING AISLES
| Autor: | Naiara Fernandes Abreu de Souza, Letícia Brasão Bonifácio, Thalita Emanuelle Farias Bastos, Vérica Freitas, Verônica Angélica Freitas de Paula |
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| Jazyk: | portugalština |
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Revista Gestão em Análise, Vol 11, Iss 1, Pp 54-63 (2022) |
| Druh dokumentu: | article |
| ISSN: | 1984-7297 2359-618X 2359-618x |
| DOI: | 10.12662/2359-618xregea.v11i1.p54-63.2022 |
| Popis: | Considering the relevance of the self-service wholesaler segment for the supermarket sector, this case discusses the factors of planning and execution of the movement of products stored on the shelves in the sales area of self-service wholesalers, focusing mainly on the impact generated by the closing of the aisles. From a didactic point of view, the case intends to promote interdisciplinarity, suggesting the integration of curricular units such as Inventory Management, Marketing, and Sales contributing to the development of a critical vision and business thinking by the students. In this way, both practical suggestions to wholesalers related to the dynamism and efficiency of the replenishment of merchandise, as well as a wide scope of discussions for the students, form the deliverables of this study. |
| Databáze: | Directory of Open Access Journals |
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