Recruitment strategies and reach of a digital fall-prevention intervention for community-dwelling older adults

Autor: Beatrice Pettersson, Saranda Bajraktari, Dawn A Skelton, Magnus Zingmark, Erik Rosendahl, Lillemor Lundin-Olsson, Marlene Sandlund
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Digital Health, Vol 8 (2022)
Druh dokumentu: article
ISSN: 2055-2076
20552076
DOI: 10.1177/20552076221126050
Popis: Background To have an impact on the population's health, preventive interventions have to reach a large proportion of the intended population. Digital solutions show potential for providing wider access to fall preventive exercise. However, there is a lack of knowledge about how to reach the target group. The aim of this study was to describe the recruitment process used in the Safe Step randomised controlled trial and the characteristics of the participants reached. Methods Several recruitment methods, both digital and non-digital, were adopted to reach the intended sample size. Sociodemographic parameters from the baseline questionnaire were used to describe participant characteristics. The characteristics were also compared to a representative sample of older adults in the Swedish population. Results In total, 1628 older adults were recruited. Social media proved to be the most successful recruitment strategy, through which 76% of the participants were recruited. The participants reached had a mean age of 75.9 years, lived in both urban and rural locations, were already frequent users of the Internet and applications (smartphone/tablet) (79.9%), had higher education (71.9%), and a large proportion were women (79.4%). In comparison with the general population participants in the Safe Step study were more highly educated ( p
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