| Autor: |
Purwantini Anissa Hakim, Hidayati Luk Luk Atul, Aligarh Frank |
| Jazyk: |
English<br />French |
| Rok vydání: |
2024 |
| Předmět: |
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| Zdroj: |
E3S Web of Conferences, Vol 500, p 05001 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
2267-1242 |
| DOI: |
10.1051/e3sconf/202450005001 |
| Popis: |
The purpose of this study is to investigates and analyze the influence of technological readiness, organizational readiness and the environment on e-commerce adoption and its impact on MSMEs performance empirically. This research used samples from MSMEs in the Food and Beverage Sector in Magelang City using a convenience sampling method, obtaining a sample of 115 samples. Based on the results of data analysis, this research revealed that Organizational Readiness has a positive effect on e-commerce adoption. Meanwhile, Technology Readiness, External Environment, and Mobile Environment have no effect on E-Commerce Adoption. Furthermore, E-Commerce Adoption has a positive effect on MSMEs Performance. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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