MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
| Autor: | Savelyeva Irina Petrovna, Belyaev Nikolay Alexandrovich |
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| Jazyk: | English<br />Russian |
| Rok vydání: | 2013 |
| Předmět: | |
| Zdroj: | Sovremennye Issledovaniâ Socialʹnyh Problem, Iss 4 (2013) |
| Druh dokumentu: | article |
| ISSN: | 2218-7405 2077-1770 |
| DOI: | 10.12731/2218-7405-2013-4-4 |
| Popis: | The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for the processes commercialization of innovations was offered. The results can be used by industrial companies and in the educational process of marketing, strategic marketing and innovation management disciplines. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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