Determinants of pro-environmental innovative behaviour: A comparison of three generations
Autor: | Małgorzata Baran, Barbara Sypniewska |
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Jazyk: | angličtina |
Rok vydání: | 2024 |
Předmět: | |
Zdroj: | Journal of Innovation & Knowledge, Vol 9, Iss 4, Pp 100613- (2024) |
Druh dokumentu: | article |
ISSN: | 2444-569X 74967177 |
DOI: | 10.1016/j.jik.2024.100613 |
Popis: | The undeniable mutual relationship between the environment and the individual begins with the onset of human life. This human–environment relationship imposes, on every generation, the task of leaving behind a clean and sustainable environment. This study aims to investigate the determinants of pro-environmental innovative behaviours in a generational context. The study's findings provide valuable insights into the complex interplay of environmental awareness, creativity, risk-taking propensity, proactive coping and pro-environmental innovative behaviours of three generations (X, Y, Z). The results reveal substantial generational differences in the correlations between determinants such as environmental awareness, risk-taking, creativity and proactive coping. This implies that a tailored approach to encouraging innovative behaviours and environmental awareness may be required for each generation. |
Databáze: | Directory of Open Access Journals |
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