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The study aims to analyze the potential of tourism objects, tourism development strategies and analyze tourism management as an alternative to increasing the income sources of the Kerinci Regency. The data used consists of primary data and secondary data. The results showed that the Kerinci Regency has many attractions: nature tourism, cultural tourism, history and artificial tourism, and can be a source of income for the community around the tourism object. SWOT analysis results obtained five alternative strategies, namely: 1) management of tourism objects based on the community or surrounding villagers, 2) improving infrastructure and supporting facilities, 3) increasing promotion in utilizing social media, 4) exploring the potential of tourism objects properly and correctly, 5) rates are in accordance with the conditions of the attractions. QSPM analysis shows that the main strategy for increasing the source of community income is the development of attractions with community-based management patterns or local residents. |
