The organization for roadmap sales & marketing
| Autor: | Yoshiaki Yamashiro |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Annals of Business Administrative Science, Vol 22, Iss 2, Pp 19-32 (2023) |
| Druh dokumentu: | article |
| ISSN: | 1347-4464 1347-4456 |
| DOI: | 10.7880/abas.0230224a |
| Popis: | Roadmap sales & marketing is a medium- to long-term solution sales & marketing conducted by teams. Compared to one off sales & marketing, the sales scale will be dozens of times. As a result, Company X changed its sales & marketing strategy from improving the efficiency of one-time sales to roadmap sales & marketing; however, the sales organization could not immediately adapt. Nevertheless, Company X adapted its sales organization through trial and error, and, as a result, achieved a dramatic increase in sales. This paper analyzes these efforts and presents them as three standardizations and one course correction mechanism. At first glance, this seems to be a case of organizational sales & marketing being superior to individual sales & marketing. However, the main aim was to switch to a superior strategy, and the organization succeeded in adapting to it later. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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