CHINESE COOKING VIDEOS IN TERMS OF SUBTITLING

Autor: Yulia S. Kondrashina, Elena D. Andreeva
Jazyk: English<br />Russian
Rok vydání: 2022
Předmět:
Zdroj: Sovremennye Issledovaniâ Socialʹnyh Problem, Vol 14, Iss 4, Pp 28-43 (2022)
Druh dokumentu: article
ISSN: 2077-1770
2218-7405
DOI: 10.12731/2077-1770-2022-14-4-28-43
Popis: This article is devoted to the concepts of gastronomic discourse, given by foreign and Russian scientists, and the analysis of the features of Russian and Chinese cooking videos. The aim of the article was to identify some features of subtitling gastronomic videos. The material of the study was a cooking video in Chinese, available on YouTube. We applied methods of discourse analysis, semantic analysis, component analysis, and comparison and collation method within the specified language pair. During the study, such difficulties as difference in the number of symbols, the polysemy of words, the translation of proper names and ingredients-realia, and different language transformations such as addition, omission, compression and literal translation were considered. Each difficulty found its solution according to the specifics of cooking topic and subtitling.
Databáze: Directory of Open Access Journals