Advanced PLS-SEM models for bank customer relationship management using survey data

Autor:	Svenja Damberg
Jazyk:	angličtina
Rok vydání:	2023
Předmět:	Bank reputation Customer satisfaction Customer loyalty Trust in banks PLS-SEM Computer applications to medicine. Medical informatics R858-859.7 Science (General) Q1-390
Zdroj:	Data in Brief, Vol 48, Iss , Pp 109187- (2023)
Druh dokumentu:	article
ISSN:	2352-3409 57484589
DOI:	10.1016/j.dib.2023.109187
Popis:	This data article focuses on a complex path model to explain and predict the relationships between dimensions of corporate reputation, relational trust as well as customer satisfaction and loyalty. The sample was collected in Germany in 2020 with German bank customers above the age of 18 via an official market research institute located in Cologne, Germany (Respondi). The German bank customer data were collected using an online survey that was programmed using the software SurveyMonkey. The subsample described in this data article comprises 675 valid responses and the data analysis was performed applying the SmartPLS 3 software.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/574845895a34452a9b1ff03a3a2a4394 Zobrazit plný text záznamu View record in DOAJ