Opportunities or Challenges? The Interplay between Artificial Intelligence and Corporate Social Responsibility Communication
| Autor: | Hua Xiangzhou, Hasan Nurul Ain Mohd, Costa Feroz De, Qiao Weihua |
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| Jazyk: | angličtina |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Business Systems Research, Vol 15, Iss 1, Pp 131-157 (2024) |
| Druh dokumentu: | article |
| ISSN: | 1847-9375 2024-0007 |
| DOI: | 10.2478/bsrj-2024-0007 |
| Popis: | The rapid development of Artificial Intelligence (AI) offers both opportunities and challenges for its application in Corporate Social Responsibility (CSR) communication. While AI can enhance CSR initiatives, its impact on consumer relations and brand perception remains inconsistent. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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