THE EFFECT OF ISLAMIC ATTRIBUTES TO CONSUMER SATISFACTION: A META-ANALYSIS

Autor: Retno Santi SUMARDI, Anuar Shah Bali MAHOMED, Yuhanis Ab AZIZ
Jazyk: angličtina
Rok vydání: 2024
Předmět:
Zdroj: Geo Journal of Tourism and Geosites, Vol 53, Iss 2, Pp 400-412 (2024)
Druh dokumentu: article
ISSN: 2065-0817
DOI: 10.30892/gtg.53203-1215
Popis: In the growing halal industry, there are differences of opinion among researchers about the effect of Islamic attributes on consumer satisfaction. Therefore, this paper aims to evaluate the effect of Islamic attributes on consumer satisfaction. The Prisma flow diagram indicated 23 papers and consists of 59 studies to analyze with JASP Software. The study identifies significant authors, dominant publishers, methodology, and theories commonly employed in this topic. The result proves that catering to Muslim needs through Islamic attributes can significantly enhance consumer satisfaction and th e presence of other variables as moderators will strengthen tourist satisfaction.
Databáze: Directory of Open Access Journals