Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico]

Autor:	Mª Carmen Carretón Ballester, Mónica Viñarás Abad
Jazyk:	English<br />Spanish; Castilian
Rok vydání:	2020
Předmět:	public relations trust strategic communication innovation reputation Communication. Mass media P87-96 Journalism. The periodical press etc. PN4699-5650
Zdroj:	Doxa Comunicación, Vol 30, Pp 179-185 (2020)
Druh dokumentu:	article
ISSN:	1696-019X 2386-3978 14515857
DOI:	10.31921/doxacom.n30a9
Popis:	Society in general, as well as particular sectors of the public, actively seek information, but they are also content creators. Therefore, it is not only a matter of disseminating information, but also of communicating in a two-way direction and according to the needs detected from the business or institutional commitment to society. The role of public relations in discovering issues and their scope in reaching audiences (tangible values) is fundamental to effectively managing communication, building trust and gaining reputation (intangible values).
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/558e808d90d1451585701d21839e5d80 Zobrazit plný text záznamu View record in DOAJ