Effets de l’usage d’une application mobile sur l’exploration touristique du centre historique d’Albi

Autor: Jan Smolinski, Cédric Calvignac
Jazyk: English<br />French
Rok vydání: 2017
Předmět:
Zdroj: Netcom, Vol 31, Pp 519-548 (2017)
Druh dokumentu: article
ISSN: 0987-6014
2431-210X
DOI: 10.4000/netcom.2805
Popis: Our survey aims at observing how mobile technologies change the way visitors explore a touristic area. It focuses mainly on the way tourists use a dedicated mobile application during their trip and follow or not its guidelines. To investigate the use of such a mobile device, we conducted a survey whose methodology consisted in generating digital traces (GPS coordinates, browsing history) and collecting users’ feedback (semi-directed interviews). We observed 2 different visitors groups: 8 couples using a paper booklet (comprised of a tourist information leaflet and a city map), and 8 couples with the same equipment plus a smartphone application. Comparing these 2 distinct groups enables us to assess the effects of using a mobile application on the course of the visit. We will see that using this digital device alter in many ways tourists’ pace, direction and information processing.
Databáze: Directory of Open Access Journals