| Autor: |
Sesar Vesna, Hunjet Anica, Martinčević Ivana |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
|
| Zdroj: |
Business Systems Research, Vol 14, Iss 2, Pp 158-172 (2023) |
| Druh dokumentu: |
article |
| ISSN: |
1847-9375 |
| DOI: |
10.2478/bsrj-2023-0017 |
| Popis: |
Digital advertising and the amount of money spent on influencer marketing increases every year. Nowadays, it has become one of the most profitable ways to promote products and services and increase a company’s profit through an endorsement on social media networks. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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