THE MODERN COMMUNICATION MANAGEMENT AND IMAGE MAKING IN THE UNITED NATIONS: THE WAYS TO EVALUATE THE COMMUNICATION EFFECTIVENESS

Autor:	T. Shchors
Jazyk:	English<br />Russian
Rok vydání:	2016
Předmět:	коммуникация общественная информация организация объединенных наций имидж эффективность коммуникации управление коммуникацией оценка реформа самооценка Sociology (General) HM401-1281 Economics as a science HB71-74
Zdroj:	Вестник университета, Vol 0, Iss 4, Pp 235-238 (2016)
Druh dokumentu:	article
ISSN:	1816-4277 2686-8415
Popis:	The article is dedicated to the problems of effectiveness of United Nations communication, aimed to gain a positive image of the Organization. The author gives the detailed analyses of the specific of United nations communication and public information system, describes the main changes in the result of the United nations reform, the main characteristics of new strategic approach to communication and self-evaluation as a method of evaluation of communication results.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/ced521f2bb6c405ab3e4d5d302b43c63 Zobrazit plný text záznamu View record in DOAJ