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The textile and clothing industry is characterized by specific supply-chain models with companies situated in a complex cluster type structure. Depending on the size, the volume and the variety of production, companies can be classified as follows: large companies, griffes, medium size companies and subcontracting companies. The logic of companies is defined by the main feature of the textile and clothing field, namely the logic of collections, determined by the seasonality and classified into several types: planning, fast-fashion, fast fashion/ planning. The market share defined by stylistic content, product quality and price determine their typology: mass-market, bridge, diffusion, prêt-a-porter/haute-couture. The study conducted on a number of companies in the textile-clothing industry revealed the following: high share of SMEs (75%), dominant role of garments in the production (74.5%), fast-fashion logic of imitating companies is predominant (94%) and mass-market type products have the highest market share (71%). Success in national and international challenges that must be faced by the textile - clothing sector: complete liberalization of world trade, the implementation of quality standards, the adoption of the EU Customs Code and relocation can be provided only by changing the supply -chain models and business strategies with a focus on short series products with high customization and fictionalization, new models of e-commerce services, e-business, etc |
