| Autor: |
Adrian MICU, Angela Eliza MICU, Irina SUSANU, Nicoleta CRISTACHE |
| Jazyk: |
angličtina |
| Rok vydání: |
2011 |
| Předmět: |
|
| Zdroj: |
Risk in Contemporary Economy, Vol 1, Pp 267-273 (2011) |
| Druh dokumentu: |
article |
| ISSN: |
2067-0532 |
| Popis: |
For a single need of the consumers there are thousands of products available, with the same content and with a different packaging and brand. All these thousands of products are competing to be the no. 1 option of the consumers, battle that relies less upon the increase of the value for the customer and more upon overcoming the competition. The fact that in any economy the competition had and continues to have an important role, by sustaining the technological innovation as well as by trying to establish an affordable price for the customers cannot be denied. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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