Using an Instagram campaign to influence knowledge, subjective norms, perceived behavioral control, and behavioral intentions for sustainable behaviors

Autor: Alexander Varni, Chan L. Thai, Sandra Jamaleddine
Jazyk: angličtina
Rok vydání: 2024
Předmět:
Zdroj: Frontiers in Psychology, Vol 15 (2024)
Druh dokumentu: article
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2024.1377211
Popis: IntroductionClimate change poses one of the most pervasive threats to the planet today. Intervention is required to promote pro-environmental behaviors among individuals to curb its effects. Borrowing several constructs from the Theory of Planned Behavior, we designed and evaluated a campaign, delivered primarily through Instagram, to shift sustainability-related cognitions and behaviors among university students.MethodsAn online survey was distributed to undergraduate students at a Northern California university and collected responses from 1,552 participants.ResultsComparing students who self-reported exposure to the campaign with those who were not exposed, students who observed the campaign materials had more knowledge about (p
Databáze: Directory of Open Access Journals