Understanding the Film Audience – Providing Insight into the Viewer’s Experience from Text Mining and Manual Text Analysis of Online Film Reviews

Autor: Urszula Świerczyńska-Kaczor, Jacek Wachowicz
Jazyk: English<br />Polish
Rok vydání: 2017
Předmět:
Zdroj: Problemy Zarządzania, Vol 15, Iss 4(71), Pp 177-193 (2017)
Druh dokumentu: article
ISSN: 1644-9584
2300-8792
DOI: 10.7172/1644-9584.71.1
Popis: The paper aims to contribute to the research of the film market, starting a discussion and seeking answers to the following problem: What spectrum of film-viewer experiences can be identified and better understood due to the implementation of text mining in the analysis of online film reviews? The presented study was based on the analysis of online audience reviews of five films targeted at a young audience, with their premières in 2016 and 2017. The findings suggest that implementing text mining as a method of analysis of online reviews can provide valuable insight into the film market, which may be helpful for producers in developing future productions, or altering the communication strategy.
Databáze: Directory of Open Access Journals