Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: An Incheon International Airport case study
| Autor: | Jin-Woo Park, Yu-Jin Choi, Woo-Choon Moon |
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| Jazyk: | angličtina |
| Rok vydání: | 2013 |
| Předmět: | |
| Zdroj: | Journal of Airline and Airport Management, Vol 3, Iss 1, Pp 18-30 (2013) |
| Druh dokumentu: | article |
| ISSN: | 2014-4865 2014-4806 |
| DOI: | 10.3926/jairm.18 |
| Popis: | Purpose: This paper seeks to investigate the effects of sales promotions at airport duty-free shops by testing a conceptual model that considers price, coupons, free gifts, points, satisfaction, value, image, and behavioral intentions simultaneously.Design/methodology/approach: For this testing, structural equation modeling was applied to data collected from duty-free shop users at Incheon International Airport.Findings: Price and coupons were found as significant drivers of customer satisfaction, which was directly related to customer value, image, and behavioral intentions.Originality/value: This paper is the first research that examines the effects of sales promotions at the duty-free shops of Incheon International Airport. The identified sales promotion factors that influence the behavioral intentions of customers at duty-free shops are potentially useful for analyzing the possible trends and changes in duty-free shop customer buying behavior. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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