| Popis: |
China’s domestic animation industry is deeply rooted in its rich traditional cultural heritage. While continuously exploring and showcasing the unique charm of such cultural heritage through storytelling, imagery establishment, and spirit creation, Chinese animation also seamlessly integrates modern aesthetic characteristics and cultural values into its development within the context of the new era. By adopting a contemporary perspective, it innovatively expresses the essence of traditional culture while striving to shape and present a reliable, admirable and respectable image of China. Chinese animation aims to create credible contemporary animation images by drawing inspiration from traditional Chinese cultural archetypes. It also seeks to revitalize admirable traditional cultural imagery using vibrant and prevailing ACGN visuals, while shaping credible characters with richer cultural connotations and crafting stories with more enchanting plots to convey the spiritual essence of the Chinese nation. By establishing reliable, admirable and respectable animation images, the Chinese animation industry strives to enhance its capability to “tell China’s stories well and make the voice of China heard,” to better promote the image of China in the new era from a global perspective. |
