| Autor: |
Mohammad Shabeeb KHASAWNEH, Khalil Saleh ALADWAN, Samer Fandi ABABNEH, Issam Mohammad AL-MAKHADMAH, Mohammad Issa ALZOUBI |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
|
| Zdroj: |
Geo Journal of Tourism and Geosites, Vol 47, Iss 2, Pp 415-423 (2023) |
| Druh dokumentu: |
article |
| ISSN: |
2065-0817 |
| DOI: |
10.30892/gtg.47207-1039 |
| Popis: |
The purpose of the current study is to investigate how the views of domestic tourists affect their propensity to adopt platforms and tools for digital marketing. On the basis of the perceived organisational E-readiness and the revised information systems success model, regression analyses were employed to evaluate the assumptions based on 375 selfadministered questionnaire surveys done with tourist businesses. The selection of questionnaires was based on a convenience strategy and a stratified proportional sampling method. The results of the research indicate that user satisfaction, system quality, IT infrastructure, information quality, service quality, and top-level management support are substantially associated with the use of digital marketing platforms and tools. The results of this study have practical and policy implications for legislators, marketers, and managers as they design successful and efficient digital marketing strategies to satisfy the requirements and expectations of tourist businesses. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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