Client Knowledge Opportunities for a Small Software Firm

Autor:	Mirella Migliaccio, Francesca Rivetti
Jazyk:	angličtina
Rok vydání:	2014
Předmět:	Client Relationships Customer Knowledge Management Knowledge Acquisition Knowledge Exploitation Small Software Firms Marketing. Distribution of products HF5410-5417.5
Zdroj:	Symphonya, Iss 1 (2014)
Druh dokumentu:	article
ISSN:	1593-0300 1593-0319
DOI:	10.4468/2013.1.05migliaccio.rivetti
Popis:	In global markets, firms should be connected to a plurality of external actors to acquire knowledge for sustainable competitive advantage. Over the last decade, knowledge management scholars have highlighted the opportunity to acquire a wide spectrum of knowledge from clients, not limited to their characteristics and preferences. This opportunity is particularly evident, considering small software firms operating on commission, due to their interaction with clients; at the same time, it represents a challenge for small companies, because the knowledge acquired from clients is usually context-specific and can become an opportunity.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/e4af658fa7694123b02cae24decc2abb Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF