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In strategic planning process, strategy alternatives have to be evaluated properly to select best one to achieve strategic goals. During the evaluation process strategy alternatives are compared and measured according to their probable performance on their related strategic target. Risk, cost, feasibility, effect on performance target and implementation time are the main parameters which reflect performance of strategy. In this study, risk aspect is analyzed with a consecutive approach while evaluating a particular strategy in terms of the effect on performance targets. After this analysis, strategic control model based strategy evaluation technique is developed to assess the risk level of particular strategy and it is illustrated by an application. |
