| Autor: |
Úrsula Maruyama, Marcos Vinicius Bier Quintanilha, Carla Mota dos Santos Silva, Paloma Martinez Sanchez |
| Jazyk: |
angličtina |
| Rok vydání: |
2019 |
| Předmět: |
|
| Zdroj: |
Brazilian Journal of Operations & Production Management, Vol 16, Iss 1 (2019) |
| Druh dokumentu: |
article |
| ISSN: |
2237-8960 |
| DOI: |
10.14488/BJOPM.2019.v16.n1.a7 |
| Popis: |
Goal: Understand the environmental impact of brewing industry activities in Brazil. Design/Methodology/Approach: Discusses the model of production and consumption tied to the brewing market within the environmental debate. By bibliographical research, qualitative approach, case study. The case study data was collected within a three-month period on Ambev’s sustainability program analysis. Limitations: Enterprise’s confidentiality. Some documents could not be reached. Results: This study clarify that Ambev’s sustainability program does not meet its own objectives and statements as it does not effectively contribute to sustainability. Practical Implications: This article’s value resides in revealing Ambev’s greenwashing strategies deepening the effects of environmental crisis worldwide. Originality/Value: This study arises a critical thinking regarding big companies sustainability initiatives lacking real environmental concern. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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