A decision-making method based on consumer spending data
| Autor: | Dušek Radim |
|---|---|
| Jazyk: | English<br />French |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | SHS Web of Conferences, Vol 73, p 01006 (2020) |
| Druh dokumentu: | article |
| ISSN: | 2261-2424 20207301 |
| DOI: | 10.1051/shsconf/20207301006 |
| Popis: | The aim of the paper is to introduce method which allows to calculate the estimation of the total consumer spending for 2019 in different regions of the Czech Republic. Presented method is based on combination of publicly available consumer spending data sets and geomarketing information. It can be applied to estimate consumer spending in total or for example only in one specific consumption expenditure group. Thus obtained findings, that can be visualized on a map with the use of GIS software, can be considered as a basis for more effective SMEs‘ marketing and management decision-making process concerning Czech Republic local consumer goods markets‘ size and characteristics as well as for forecasting future growth rate. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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