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This study contextualizes the transformative role of Business Intelligence (BI) over the past two decades, emphasizing its impact on business strategy and competitive advantage. Employing a dual-method approach, it integrates a bibliometric analysis using SciMAT with a qualitative examination of six key articles from the Web of Science (WoS), analyzed through the Gioia methodology, focusing on BI and competitiveness. The aim is to examine the metamorphosis of Business Intelligence (BI) and how it has evolved from a traditionally supporting role to a central strategic player in shaping corporate strategy and business competitive advantage over the past two decades. It discusses the overall transformation of BI and provides an in-depth examination of the specific ways in which Business Intelligence tools have redefined the landscape in contemporary business practices. Key findings reveal BI’s pivotal role in enhancing knowledge management, innovation, and marketing capabilities. Challenges in BI implementation, such as the necessity for skilled personnel and adaptability to swift technological shifts, are also highlighted. Results advocate for a dynamic BI approach, adaptable to market trends and technological evolutions. The research demonstrates that BI tools, especially when integrated with technologies like AI, IoT, and machine learning, significantly enhances decision making and efficiency in socio–technical and management systems, leading to a paradigm shift in handling complex systems and adapting to changing environments. |
