Autor: |
Md Saiful Islam, Adiba Mahbub Proma, Caleb Wohn, Karen Berger, Serena Uong, Varun Kumar, Katrina Smith Korfmacher, Ehsan Hoque |
Jazyk: |
angličtina |
Rok vydání: |
2023 |
Předmět: |
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Zdroj: |
Cleaner Environmental Systems, Vol 8, Iss , Pp 100104- (2023) |
Druh dokumentu: |
article |
ISSN: |
2666-7894 |
DOI: |
10.1016/j.cesys.2022.100104 |
Popis: |
With online shopping gaining massive popularity over the past few years, this study identifies a promising opportunity for E-commerce platforms to tackle climate change and other environmental problems. This study investigates a redesign of E-commerce platforms to bridge the existing “attitude-behavior gap” regarding environmental sustainability in online shopping. It introduces a concept design named Sustainable E-commerce with Environmental-impact Rating (SEER) – a way of communicating products’ environmental impact when displaying them on E-commerce platforms. A quasi-randomized case-control experiment with 98 subjects demonstrates the efficacy and user-friendliness of the proposed concept design. The case group using SEER showed significantly more eco-friendly behavior than the control group (p |
Databáze: |
Directory of Open Access Journals |
Externí odkaz: |
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