| Autor: |
Brigitte Naderer, Maria Wakolbinger, Sandra Haider, Mimi Tatlow-Golden, Magdalena Muc, Emma Boyland, Eva Winzer |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
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| Zdroj: |
BMC Public Health, Vol 24, Iss 1, Pp 1-10 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
1471-2458 |
| DOI: |
10.1186/s12889-024-20870-6 |
| Popis: |
Abstract Digital marketing of unhealthy foods is linked to childhood obesity. This study evaluated nutrient quality and creative strategies of food cues on social media, focusing on child/youth influencers, to inform the ongoing digital media regulatory debate. Using the WHO’s Monitoring of Marketing of Unhealthy Products to Children and Adolescents protocol, 162 videos from seven child/youth influencers’ YouTube accounts with German content (33.8 h) were analyzed, classifying foods and beverages as permitted or not based on the WHO Nutrient Profile Model. Two-thirds (67%) of the n = 901 food cues analyzed were not permitted for marketing to children, 30.4% were permitted, and 2.6% were miscellaneous. Chocolate had the biggest proportion (19.8%). Child-appealing food cues were significantly more likely to feature not permitted foods than permitted foods (91.1% vs. 71.9%, p |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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