| Popis: |
In recent years, the rapid rise of the e-commerce industry has promoted the rapid development of e-commerce villages. Dayuan Village, which is located on the urban-rural fringe of Guangzhou, has developed into one of the largest and most influential e-commerce villages in China. Studying the mechanism of the formation, development, and transformation of Dayuan Village's e-commerce industry is necessary to explore the evolution mechanism of the digital industry, especially in the urban-rural fringe. Based on the theoretical perspective of "Actor-network Theory", the paper analyzes the network evolution and dissidence elimination process gradually by using in-depth interviews and participant observation to analyze this evolving process. The results show that the development of Dayuan e-commerce village has experienced three evolutionary stages: e-commerce agglomeration, e-commerce industry regularization, and e-commerce upgrading. The different OPPs in the three stages are anchored by traditional e-commerce, local government, and emerging e-commerce. With the formation of key actors, other heterogeneous actors, such as land, housing, express delivery, logistics, and emerging e-commerce platforms were enrolled based on the consensus of goals. Dayuan Village developed from a traditional urban village to a traditional e-commerce village and then transformed into a new e-commerce village, a process that reflects the simultaneous upgrading of local-network mobilization and global-network attachment in village development, increasing the resilience of the village's development. With the joint efforts of heterogeneous actors, the talent pool of Dayuan E-Commerce Village has grown from lack to abundance, social communication from isolation to integration, and business management from deficiency to enhancement. In addition, this study also emphasized, innovatively, the upgrading mechanism in the transformation process of the e-commerce village through the "local-global" framework in the Actor-Network Theory. New short video and live streaming platforms that are enrolled in the network not only further mobilize the activation of local actor networks but also further connect the village and its various assets to the external network and then participate in the global network. Thus, the transition from a traditional e-commerce village to an emerging one is a comprehensive upgrading process for both global and local networks. By analyzing the evolution of the actor network of Dayuan Village from a traditional e-commerce village to an emerging e-commerce village, this paper fills a gap in the study of the upgrading process of e-commerce villages to some extent and firstly uses the "global-local" framework in the actor network to analyze this upgrading process. The case of the development and transformation of the Dayuan e-commerce village illustrates the importance of different key actors for local development in different stages. Market forces and entrepreneurs play an important role in the formative stages of e-commerce villages, whereas the government and associations can regulate and mediate them in the later stages of explosive and rough growth to make e-commerce villages more sustainable. Therefore, the identification of development stages, stage OPPs, and key actors at different stages in the local planning and development process can help in completely exploiting the agency of different actors at different stages. |
