THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA

Autor:	M. Simakina
Jazyk:	English<br />Russian
Rok vydání:	2018
Předmět:	btl-коммуникация marketing communication advertising btl-communication btl-tool trends of btl market development Sociology (General) HM401-1281 Economics as a science HB71-74
Zdroj:	Вестник университета, Vol 0, Iss 6, Pp 110-116 (2018)
Druh dokumentu:	article
ISSN:	1816-4277 2686-8415
DOI:	10.26425/1816-4277-2018-6-110-116
Popis:	The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market (using the data of the Association of communication agencies of Russia) and the place of BTL advertising on it are given and analyzed. Particular attention is paid to the analysis of the correlation of BTL-advertising with other forms of advertising. Also, based on the data of the Russian association of marketing services, the demand for various BTL-communications by advertisers is analyzed. A set of trends in the development of the BTL-communications market is formulated.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/46f3278805de47e6baf207bd01fe2244 Zobrazit plný text záznamu View record in DOAJ