The Use of Marketing Technologies in the Activities of the United National Territorial Communities
| Autor: | Yuriy Mazur, Vira Nevlad |
|---|---|
| Jazyk: | English<br />Ukrainian |
| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | Науковий вісник Мукачівського державного університету. Серія Економіка, Vol 6, Iss 1, Pp 96-101 (2019) |
| Druh dokumentu: | article |
| ISSN: | 2313-8114 2518-1254 |
| DOI: | 10.31339/2313-8114-2019-1(11)-96–101 |
| Popis: | The article considers the possibilities of using regional marketing tools in the united territorial communities for the implementation of modern technologies of local government. As a result of reforms in 2015-2018, administrativeterritorial associations were formed, which received the powers and resources that would increase their financial capacity, economic and investment attractiveness. The ultimate goal of decentralization is the social and economic development of the united communities, which will promote the quality and comfortable residence of the inhabitants of these territories, increase of access to health care, educational services, social protection of the inhabitants. Effective functioning of newly created communities requires the active involvement of management personnel who can ensure the implementation of certain strategies. Taking into account that national experience does not exist, and the introduction of foreign one in community activity has its features, time and significant investments, community top managers are forced to apply tactical measures that support local business and develop some areas of activity of the population. At the same time, the situation in rural communities, taking into account the demographic situation associated with the migration of labor, requires acceleration of reforms. The most effective tools for such an acceleration are the use of regional marketing tools that will increase the financial capacity of the community through the promotion of territories, which will encourage investment attraction. Among the main components of the regional marketing complex that can be used for the development of the united territorial communities are: the definition of the potential of territories and the formation of priority directions of their development; systematic monitoring of the existing resource base of communities: human, natural, historical and cultural, etc.; promotion of communities through the formation and promotion of a positive image, advertising, the creation of a community brand, active participation in exhibitions and fairs, sponsorship, the use of modern means of communication and digital marketing, etc .; creation of infrastructure for various festivals, congresses, conferences, meetings, etc. Effective use of regional marketing tools will enhance competitiveness, which in turn will contribute to the economic and social development of the territories |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|