PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA

Autor:	Jeani Noviana Rahayu, Elys Fauziyah, Aminah HM Ariyani
Jazyk:	English<br />Indonesian
Rok vydání:	2015
Předmět:	Attributes Conjoint Consumer Preferenc Agriculture Agriculture (General) S1-972
Zdroj:	Agriekonomika, Vol 1, Iss 1, Pp 52-67 (2015)
Druh dokumentu:	article
ISSN:	2301-9948 2407-6260
Popis:	This study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint methods. The analysis showed that the attributes that a consumer preference in buying apple imports in order are the price, color, texture, size and packaging.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/a4689182b7ab4728b44fbcf4541d44fd Zobrazit plný text záznamu View record in DOAJ