Factors affecting the use of e-commerce in creative industries: Empirical evidences from SMES in Jabodetabek-Indonesia

Autor:	Donny Oktavian Syah, Rambat Lupiyoadi, Adi Pramudita Tjiptadi
Jazyk:	English<br />Indonesian
Rok vydání:	2017
Předmět:	Adopsi transaksi on - line (e - commerce) Industri Kreatif Usaha Kecil dan Menengah (UKM) UKM Jabodetabek - Indonesia Production management. Operations management TS155-194 Management. Industrial management HD28-70
Zdroj:	Jurnal Siasat Bisnis, Vol 20, Iss 2, Pp 143-160 (2017)
Druh dokumentu:	article
ISSN:	0853-7666 2528-7001
DOI:	10.20885/jsb.vol20.iss2.art4
Popis:	The goal of this research is to identify factors that influences: organizational readiness, the external pressure, the ease of using, and final factor benefit that can be obtained from the use of e-commerce in SMEs Creative Industries in Jabodetabek.Our analysis demonstrate that there is a relationship between the organizational readiness, external pressure, the ease of using, and the benefits of e-commerce in SMEs Creative Industries in Jabodetabek city (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia. In addition, the research found that when e-commerce was applied both the organizational readiness improved, and provided a clear benefit to the SMEs that adopted it. On the other hand, the external pressure and the perceived ease of use did not prove to have any significant effect in SMEs Creative Industries in Jabodetabek.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/e45ecd5b8c7449929127287d9b37f067 Zobrazit plný text záznamu View record in DOAJ