The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness
| Autor: | Najah Al-shanableh, Mazen Alzyoud, Saleh Alomar, Yousef Kilani, Eman Nashnush, Sulieman Al-Hawary, Ala’a Al-Momani |
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| Jazyk: | angličtina |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | International Journal of Data and Network Science, Vol 8, Iss 2, Pp 753-764 (2024) |
| Druh dokumentu: | article |
| ISSN: | 2561-8148 2561-8156 |
| DOI: | 10.5267/j.ijdns.2024.1.003 |
| Popis: | While many small and medium enterprises (SMEs)recognize the benefits of Big Data Analytics (BDA) for digital transformation, they face challenges in implementing this technology, highlighting the need for more research on its adoption by SMEs. The objective of this study is to amalgamate the Technology Organization Environment (TOE) framework with the Diffusion of Innovation (DOI) theory, aiming to dissect the factors that sway BDA adoption in Jordanian SMEs. Additionally, the study delves into how perceived usefulness impacts this adoption process. Utilizing structural equation modeling, the study examined data from 388 managers in Jordan. The study validates all its hypotheses, revealing that variables like relative advantage, compatibility, complexity, top management support, competitive pressure, and security influence perceived usefulness, which subsequently has a positive impact on BDA adoption. This research presents a range of theoretical and practical insights. |
| Databáze: | Directory of Open Access Journals |
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