Factors affecting the customer's satisfaction for consulting services - intermediation and immovables in Can Tho
| Autor: | Nguyễn Quốc Nghi, Nguyễn Thị Bảo Châu, Trần Thị Diễm Cần, Nguyễn Thị Đinh Phượng |
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| Jazyk: | vietnamština |
| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 7, Iss 3, Pp 81-89 (2021) |
| Druh dokumentu: | article |
| ISSN: | 2734-9306 2734-9578 |
| Popis: | This study aims at determining the factors affecting the customer's satisfaction for consulting services-intermadiation and immovables in the CanTho city. The data of study was collected from 188 customers whom have used the services in CanTho city. The analytical methods used in this study included scale test, exploratory factor analysis (EFA) and linear multiple regression model. Research results have identified the factors affecting the customer’s satisfaction for consulting services – intermediation and immovables are the trust, ability to adapt visible media, gender and age of the customer. In particular, the trust factor is influential to the degree of customer's satisfaction. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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