Young people’s considerations regarding the fidelity of tourism products consumption
| Autor: | Andreea BOTOŞ, Aurelia-Felicia STĂNCIOIU, Anamaria-Cătălina RADU, Nicolae TEODORESCU |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2014 |
| Předmět: | |
| Zdroj: | Theoretical and Applied Economics, Vol XXI, Iss 9, Pp 43-50 (2014) |
| Druh dokumentu: | article |
| ISSN: | 1841-8678 1844-0029 |
| Popis: | In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishes of tourists, and so, sustaining a certain chain of supply – delivery based on values, and respecting the interests and objectives of the partners. In order to identify the elements/components of the tourism products, towards who the respondents are faithful, and in order to learn the constant aspects in making the decisions of buying and consuming, a quantitative marketing research has been conducted on a sample of 165 people, aged between 18 and 24 years old. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|