| Autor: |
Balázs Gyenge, Zoltán Máté, Imre Vida, Yuriy Bilan, László Vasa |
| Jazyk: |
angličtina |
| Rok vydání: |
2021 |
| Předmět: |
|
| Zdroj: |
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 4, Pp 1136-1149 (2021) |
| Druh dokumentu: |
article |
| ISSN: |
0718-1876 |
| DOI: |
10.3390/jtaer16040064 |
| Popis: |
The study seeks to answer the question of what strategic directions and opportunities we have for business in the midst of the info-communication changes of our time. In this research, we compare the results of non-representative primary research (cluster analysis and discriminant analysis) with the factors and latest methods of e-commerce or even mobile commerce and traditional commerce and their main differences. Based on the four clusters examined, we develop a new strategic model for practice with suggestions which can be used by small and medium-sized enterprises (SMEs) and which they can incorporate directly into their business models. Starting point of our hypothesis was that in order to develop an effective and delivered communication, a market needs to be targeted and at least four different clusters should be formulated. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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