APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH
| Autor: | CODRUȚA DURA, IMOLA DRIGĂ |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Annals of the University of Petrosani: Economics, Vol 17, Iss 2, Pp 79-90 (2017) |
| Druh dokumentu: | article |
| ISSN: | 1582-5949 2247-8620 |
| Popis: | The paper brings into focus the usefulness of chi square test in the field of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business solution. Therefore, the paper discusses chi-square test requirements and methodology, along with conditions that determine the researcher in marketing to reject or to retain the null hypothesis. Further on, we aim at solving a specific marketing problem with the help of the chi-square test. Our approach involves both” the classical” procedure employed in order to apply a chi-square test and the modern way of finding the solution, which implies the involvement of the SPSS soft. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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