Do We Always Hope to Become 'Better' When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior
| Autor: | Y. Jin Youn, Kiwan Park |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Asia Marketing Journal, Vol 19, Iss 2, Pp 45-61 (2017) |
| Druh dokumentu: | article |
| ISSN: | 1598-7868 2765-6500 |
| DOI: | 10.15830/amj.2017.19.2.45 |
| Popis: | Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether this tendency may be affected by social context: private versus public. Although extant literature suggests that envy generally leads to self-improvement, we demonstrate that this effect may be mitigated under public social contexts. Across two studies, we find that although incidental envy generally increases self-improvement behavior (e.g., effort exertion and charitable giving) in private social contexts, this tendency is attenuated under public social contexts. We conclude with a discussion of theoretical and practical implications of this finding. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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