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One driving factor for attention deployment towards a stimulus is its associated value due to previous experience and learning history. Previous visual search studies found that when looking for a target, distractors associated with higher reward produce more interference (e.g., longer response times). The present study investigated the neural mechanism of such value-driven attention deployment. Specifically, we were interested in which of the three attention sub-processes are responsible for the interference that was repeatedly observed behaviorally: enhancement of relevant information, attentional capture by irrelevant information, or suppression of irrelevant information. We replicated earlier findings showing longer response times and lower accuracy when a target competed with a high-reward compared to a low-reward distractor. We also found a spatial gradient of interference: behavioral performance dropped with increasing proximity to the target. This gradient was steeper for high- than low-reward distractors. Event-related potentials of the EEG signal showed the reason for the reward-induced attentional bias: High-reward distractors required more suppression than low-reward distractors as evident in larger Pd components. This effect was only found for distractors near targets, showing the additional filtering needs required for competing stimuli in close proximity. As a result, fewer attentional resources can be distributed to the target when it competes with a high-reward distractor, as evident in a smaller target-N2pc amplitude. The distractor-N2pc, indicative of attentional capture, was neither affected by distance nor reward, showing that attentional capture alone cannot explain interference by stimuli of high value. In sum our results show that the higher need for suppression of high-value stimuli contributes to reward-modulated attention deployment and increased suppression can prevent attentional capture of high-value stimuli. |
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