SWOT analysis in the formulation of tourism development strategies for destinations

Autor:	Bolesław Goranczewski, Daniel Puciato
Jazyk:	English<br />Polish
Rok vydání:	2011
Předmět:	strategic management swot analysis tourism development strategy destination Recreation. Leisure GV1-1860
Zdroj:	Tourism, Vol 20, Iss 2, Pp 45-53 (2011)
Druh dokumentu:	article
ISSN:	0867-5856 2080-6922
DOI:	10.2478/v10106-010-0008-7
Popis:	The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/4181bdd6f27549d0be8258ad17a63ea0 Zobrazit plný text záznamu View record in DOAJ