ANALYSIS OF THE DISCRIMINATING - APPLICATIONS IDENTIFYING THE PREFERENCE OF ENDOWMENT WITH GOODS

Autor: Manuela Rozalia GABOR, Alexandru ISAIC - MANIU
Jazyk: angličtina
Rok vydání: 2011
Předmět:
Zdroj: Revista Română de Statistică, Vol 59, Iss 10, Pp 64-76 (2011)
Druh dokumentu: article
ISSN: 1018-046X
1844-7694
Popis: Endowment of Romanian households with durables has many features onhow to purchase products based on „ID only credit”, second-hand products purchases, preference for foreign brands or no-name brands at the expense of Romanian producers, etc.. These issues have resulted based on a market research. By applying discriminant analysis, thus we try to identify what socio-demographic characteristic of the household heads discriminates best this hierarchy, the continuous variables considered being: age, last school graduated and net monthly income earned by the household head.
Databáze: Directory of Open Access Journals