| Popis: |
In a highly competitive market, the economic entity is required to perform at all levels, including customer relations, supplier relations, employee relations, shareholder relations, competitor relations, state relations and resource management (raw materials, portfolios of securities, human resources). In this context, communication has become one of the most important components in the success of every activity carried out by economic entities; it is the fundamental tool for communicating the objectives and results of the business to various partners. As a result of the intensification of the globalization process and the development of the complexity of economic and social activities, any entity has realized that it is no longer enough to be known, seen and analyzed financially, but rather to be credible to establish a channel. reliable communication between it and an increasingly demanding and sophisticated audience. |
