Pengaruh Website Design Quality, Service Quality, Trust dan Satisfaction Terhadap Repurchase Intention (Studi Kasus: tokopedia.com)
| Autor: | Innocentius Bernarto, Nicholas Wilson, Ian Nurpatria Suryawan |
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| Jazyk: | indonéština |
| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | Jurnal Manajemen Indonesia, Vol 19, Iss 1, Pp 80-90 (2019) |
| Druh dokumentu: | article |
| ISSN: | 1411-7835 2502-3713 |
| DOI: | 10.25124/jmi.v19i1.1987 |
| Popis: | The purpose of this study is to analyze and test: 1. Whether Website Design Quality from Tok opedia.com has a positive effect on Trust, 2. Does Website Design Quality from Tok opedia.com have a positive effect on Satisfaction, 3. What is Service Quality from Tok opedia .com has a positive effect on Trust, 4. Whether Service Quality of Tok opedia.com has positive effect on Customer Satisfaction, 5. Does Satisfaction have positive effect on Trust, 6. Does Customer Satisfaction have positive effect on Repurchase Intention, 7. Whether Trust have a positive effect on Repurchase Intention. Survey methods are used in this study. Data collection was done by using questionnaire instrument. The target population of research is all of the UPH students. The sample size was determined for 93 samples. The sampling technique is done with convenience sampling. Partial least Square-Structural Equation Modeling approach with SmartPls program is used for data analysis. The results show that web design quality has no positive effect on trust. Similarly, satisfaction has no positive effect on repurchase intention. Then, web design quality and service quality have a positive effect on satisfaction. Servi c e quality and satisfaction have a positive effect on trust. Finally, trust has a positive effect on repurchase intention. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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