Non-Traditional brands: New perspectives and old challenges

Autor: Jefferson Eduardo Macias Quisaguano
Jazyk: Spanish; Castilian
Rok vydání: 2020
Předmět:
Zdroj: Revista Facultad de Jurisprudencia, Vol 1, Iss No. 7: Journal of the Faculty of Jurisprudence, Pp 336-364 (2020)
Druh dokumentu: article
ISSN: 2588-0837
DOI: 10.26807/rfj.v7i7.240
Popis: This article aims to analyze the development and treatment of non-traditional trademarks in different countries by using a comparative study method and a documentary technique. Thus, identifying the common motives and difficulties for their full use as a trademark. This is relevant to studying the different criteria that have been found and choosing the most appropriate and practical ones to reinforce their use in Ecuador.
Databáze: Directory of Open Access Journals