Catalyzing green entrepreneurial behavior: the role of intentions and selective factors
| Autor: | Manoj Kumar Mishra, Nidhi Sharma, Sunil Kumar, Mohd Asif Shah |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Cogent Business & Management, Vol 11, Iss 1 (2024) |
| Druh dokumentu: | article |
| ISSN: | 23311975 2331-1975 50405470 |
| DOI: | 10.1080/23311975.2024.2337959 |
| Popis: | AbstractThis study aims to validate a model on the green entrepreneurial intention (GEI), attitude, subjective norms (SN), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi &NCR. This study also captures the mediating role of GEI between attitude, SN, PBC and GEB. About 327 samples were used for data analysis purposes using Smart-PLS. The result of the study suggests that attitude, SN and PBC have a significant positive relationship with GEB. Whereas, GEI as a mediator has no effect between attitude and GEB, while GEI as a mediator has a significant effect between SN, PBC and GEB. GEB among young professionals has been found a changing paradigm in the area of entrepreneurial practices in India. It has a significant impact on the sustainability aspects of society as well as the organization. Millennials get ignited toward such orientation which improved global environmental dynamics. The result of the study provides a significant source to the policymakers to promote GEBs among professionals. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|